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Majid Al Futtaim

Ruya, Dubai

The design of this stand, influenced by the natural forms of sand dunes, blends hospitality with a strong connection to nature. Its flowing lines mimic the undulating landscape, while the central use of organic materials like wood and greenery creates a soothing, welcoming ambiance. The inclusion of natural elements, like the iconic olive tree, invites visitors to relax and engage with the brand in a calm, immersive setting. The soft lighting and layered textures evoke a sense of comfort, making the stand both visually appealing and functional for conversations.

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